Making A Difference

It has been said that the whole world is suffering from a chronic case of Attention-Deficit Disorder. With so much information bombarding us each day, and too many choices, we loose focus.

And as you probably know, this is just what Rich Schefren is talking about in his newly released “The Attention Age Doctrine Volume Two: Web Marketing 2.0”. And yes, I downloaded my copy and have found it to be quite a remarkable report full of eye-openers.

When he talks about having to first get your customer’s attention before you make a sale, though basic as it may be, many businesses fail at this aspect of their marketing, if they even do any marketing at all.

So what makes this report so unique? My thought is that the message is not unique nor new, rather Rich is smart enough to understand the basics of marketing and how to exploit this simple concept to his great advantage. Something most people and businesses fail to do.

There is a lot to digest in this latest report and I’m sure Rich Schefern has opened many eyes with this one. So does the world have attention deficit disorder? You decide for yourself.

Click on “comments” below and let me know what you think.

Ocha…Enjoy!

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Posted by ocha at 10:22 PM | Permalink | Comments (0) | TrackBacks (0)

Maybe too much information. With every breath you take, you are bombarded with information. The alarm clock goes off, it's informing you that it is time to get up. Your work day is about to start. The morning weather man is telling you it's going to rain. Grab your coat. Traffic light turns red. You're going to be late.

The late night info-mercials tell you that a million dollars can be yours if you buy their product. Another has the best deal on sliced bread, or at least his knives can slice hot butter. Then there is lean grilling machine (I have two of these). And let's not forget you can lose 30 pounds by the holidays.

Point is, there is more information than you can possibily digest being thrown at you every minute you are alive.

And somewhere along the way you stop and realize that you have all this information and yet you are still in the same rut you were in 5 maybe even 10 years ago.

So what happened? You failed to filter the information. You let the good stuff get all mixed up with the fluff and hype.

But good news! The good information is still out there. Simply stated, you have two things you have to do in order to get back on track.

One, make a decision. Whatever it is you want to do, see, feel, taste, have, hear or be, make a decision to do it.

Two, you guesed it. Simply Do It.

Enjoy life...Ocha

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Posted by ocha at 10:08 PM | Permalink | Comments (2) | TrackBacks (0)